The Pairing Explained

When Faraday meets Bootstrap Soler, a silver-lined grounding shoe meets an open-source shoe design app. Scroll down to learn more about it all.

Role: Creative Director

Status: Slow and steady

The Faraday takes grounding shoe technology to the next level of style and function. Designed to be trail and street friendly, this running shoe is made with conductive natural rubber, so you can be in touch with the Earth’s electromagnetism while zipping along.

The design phase for the Faraday was an open-ended, cross-discipline journey of exploration. First came the idea for the fashionable and functional earthing shoe, then sketches, 3D models, sketches again, generative AI mockups, and another iteration of 3D modeling.

The gallery shown here features AI generated mockups based on original art imagery and custom Faraday-based prompts. These served as a conceptual design playground and as inspiration during the design phase.

What is it?

Bootstrap Soler is a custom shoe modeling and design application.

On the Bootstrap Soler app, you model your own pair of shoes based on preset templates. Your uniquely designed pair of shoes are then exported and sent to our additive manufacturing partners to have them 3D printed and shipped your way.

Role: Visionary, Director of Creative and Technology

Spec campaigns (pictured above) developed with Blender 3D modeling software and Adobe Firefly Generative AI imagery.